The worldwide successful brand was born in 2001 thanks to the talented Stella McCartney. Before 2001 she gained valuable experience by working at top fashion houses. The distinctive signs of her collections are sensuality and confidence presented in a natural way. Her aim is to make normal women feel like stars. Popular for being a lifelong vegetarian she has always refused to involve leather and fur in her creations. The choice of vinyl, plastic, raffia and fabric mixed with an easy design are the perfect match for appealing glam creations. After a decade Stella McCartney succeeded in fascinating a wide range of people. Stella McCartney’s collections consist of women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids. The brand can boast of many fortunate collaborations.