Born from the Southern California surf scene in the late 80’s and early 90’s, Stüssy has swept through the clothing landscape to redefine the look & ideology of casual-wear. What started as a form of promotion – screening t-shirts & shorts to sell alongside surfboards – grew organically from youth movements & inadvertently revolutionized the apparel business. Since its inception, the brand’s designs & overall aesthetic have touched on references from a range of underground subcultures – an approach that has appealed to a worldwide network of creative youth who share a common interest in surf-culture, skateboarding, & music.