add® was born in 1999 with the desire to transform the vision of down outerwear: from a product aimed at responding only to practical needs to a relevant wardrobe staple that spans across all seasons. This intention has led the search for fabrics and diverse quilting and layering techniques capable of allowing the creation of comfortable garments that could be, at the same time, warm and superlight, while refined in design. The men’s and women’s collections are designed to embrace different styles, from minimal moods to more conceptual forms, in the desire to develop a transversal concept of elegance.