Innovative, romantic, uncompromising, the power of emotion combined with the human touch: these are the hallmarks that describe the Alexander McQueen brand. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. An integral part of McQueen's culture is the juxtaposition of contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity, man and machine. Under the creative direction of Sarah Burton, the British fashion house produces collections acclaimed by critics, driven by an unprecedented vision and respect for craftsmanship. The luxury brand was founded by Lee Alexander McQueen in 1992. One of the greatest designers of his time, the heritage of his work still survives.