Is the 1947 when the Barsento Marquis Emilio Pucci decides to create a vanguard ski outfit for a friend of his: leggings pants and jacket parka with hood. The destiny wants that this outfit was noted by the photographer Toni Frassel of Harper's Bazaar Magazine. In this way the Emilio pucci's great carreer began. After the designer's death in 1992 his daughter, Laudomia Pucci, sits at company helm. In 2000 LVHM Moet Hennessy Louis Vuitton acquired a majority stocks of Emilio Pucci Company. Among the designers alternated in the artistic direction of the maison there are Jean Stephan Janson, Julio Espada,Christian Lacroix and Mattew Williamson. Emilio Pucci marked a turning point in Italian fashion world and the keyword of his career was avanguard, moving from an austere style to a chic, colorful, creative and sensual style.