Etro started as a textile house in 1968, producing superb fabrics with intricate prints. In the 1990s the company expanded with ready-to-wear collections and today this brand covers also home furnishings, perfumes and accessories. It is still the same family who holds the reins of the company, including all aspects of the business: Veronica Etro designs womenswear; Kean Etro handles menswear; and brothers Jacopo and Ippolito run Etro’s textiles and accessories, and finance and home divisions, respectively. The Etro look is still consistent and pervasive, rich in passion for new materials and details: dazzlingly printed separates, lustrous fabrics and offbeat color combinations, often with ethnic and exotic touches.