The American company founded by William J. Riley in 1906 that produces sports shoes. Over the years the brand was distinguished by quality and continuous innovation, during the running boom of the Seventies increased the supply of products and thus became a global giant. Today, New Balance sneakers offer in addition to comfort and performance, a variety of colors and designs such that they are not worn exclusively for activities such as running and skateboarding but also to complete the most casual and cool outfits in everyday life.