French label, A.P.C. was founded in 1987 by Jean Touitou. What originally began as a raw denim jean label, now includes full collections of clothing and accessories for both women and men. A.P.C. is short for Atelier de Production et de Création and it embodies an effortless cool with an international outlook. “As in the name, the creation and production are equally important. Without the production, the creation is just an idea. And without the creation, a garment has no soul.”