Founded by Gianni Versace in 1978, Versace became known for honouring, not repressing self- expression and individual freedom both through its designs and image-making.
Versace never sought the middle ground or the mainstream. Versace was for the independent spirit and will, the young, and the fearless. Versace played with opposites and clashing identities. Respectful of the past but insistent on reinterpreting design and messaging into a cultural relevance. Donatella Versace has been the creative director since 1997.
Versace is one of the most recognized brand names in the world, and one of the most loved fashion houses. Versace was acquired by Capri Holdings fashion group in 2019